Own Creator Network
An own creator network is a food-creator network that a restaurant software or marketing provider offers its restaurants as its own, run by CreatoRain's team.
What is an Own Creator Network?
An own creator network is a network of food creators that a restaurant software or marketing provider (POS, loyalty and rewards, restaurant marketing agencies, text and ad marketing) offers its restaurants as its own, run by CreatoRain's team. The provider introduces its restaurants and sets its own price; each restaurant approves its creators and hosts the meal; CreatoRain finds, invites, contracts and pays the creators and tracks every post, on one monthly invoice.
CreatoRain is a done-for-you influencer marketing service for restaurant platforms and restaurant groups: CreatoRain's team builds each provider its own food-creator network, and finds, invites and pays the creators. How CreatoRain does this →
How an own creator network works
The provider keeps its restaurants and its price. CreatoRain's team does the creator work. Each restaurant the provider adds is covered by the same network and the same CreatoRain team.
| Who | What they do |
|---|---|
| The provider | Introduces its restaurants, sets its own price and margin, and gets one monthly invoice. |
| The restaurant | Approves its creator list and budget, then hosts the meal. |
| CreatoRain's team | Finds, invites, contracts and pays the creators, and tracks each post. |
| The food creator | Joins the provider's network once, then picks a time at any of its nearby restaurants that approved her. |
Own creator network vs creator marketplace vs agency-run campaigns
An own creator network is not white-label software the provider operates: it is the provider's own creator network, run by CreatoRain's team. It also differs from a creator marketplace and from campaigns an agency runs for its clients.
| Question | Own creator network | Creator marketplace | Agency-run campaigns |
|---|---|---|---|
| Whose network is it? | The provider's; each creator joins it once | The marketplace's; every brand searches the same pool | The agency's |
| Who does the creator work? | CreatoRain's team finds, invites, contracts and pays the creators | The brand, with the marketplace's search, messaging and payment tools | The agency's staff, client by client |
| Who sets the restaurant's price? | The provider | The marketplace's plans and each creator's rate | The agency |
| Who does the restaurant deal with? | Its own provider | The marketplace and each creator | The agency |
Who uses an own creator network
Providers that already sell to restaurants use an own creator network: POS companies, loyalty and rewards programs, restaurant marketing agencies, and text and ad marketing platforms. They have many restaurants on their books and no creator team of their own. See how CreatoRain runs a provider's network on the partners page, or the page for restaurant marketing agencies. A restaurant group of 10 to 100 locations is not a provider. It buys creator videos from CreatoRain directly and pays per posted video, with the creator's pay included: see restaurant groups. Providers that want creator data inside their own product can read about the CreatoRain API.
Frequently asked questions
Is an own creator network the same as a creator marketplace?
No. In a creator marketplace, every brand searches one shared pool of creators and does the creator work itself. In an own creator network, creators join the provider's network, and CreatoRain's team finds, invites, contracts and pays them for the provider's restaurants.
Is an own creator network white-label software?
No. CreatoRain is not white-label software the provider operates. It is the provider's own creator network, run by CreatoRain's team.
Who pays the creators?
CreatoRain does. CreatoRain's team finds, invites, contracts and pays the creators and tracks each post, and the provider gets one monthly invoice. Each restaurant hosts the creator's meal.
Do the restaurants choose their creators?
Yes. With CreatoRain, each restaurant approves its creator list and budget, then hosts the meal. A creator joins the provider's network once and picks a time only at nearby restaurants that approved her.
Can a provider add restaurants later?
Yes. A provider can add a restaurant any day, and CreatoRain covers it with the same network and the same team.
Build your own food-creator network
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