인플루언서 마케팅 용어집
인플루언서 마케팅 용어 50가지를 사장님과 마케팅 담당자, 대행사를 위해 쉽게 풀었어요.
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용어 2개B
용어 2개C
용어 10개Campaign Brief
A campaign brief is an internal strategic document that outlines the goals, target audience, messaging, timeline…
자세히 보기Click-Through Rate (CTR)
Click-through rate, or CTR, measures the percentage of people who click on a link after seeing a piece of content. It is…
자세히 보기Comp Meal Collaboration
A comp meal collaboration is an influencer partnership in which the creator is hosted for a complimentary meal and posts…
자세히 보기Content Approval
Content approval is the process of reviewing and approving influencer-created content before it is published on social…
자세히 보기Content Creator
A content creator is anyone who produces and publishes digital content — including videos, photos, articles, and…
자세히 보기Content Rights
Content rights refer to the legal ownership and control over creative work. In the context of influencer marketing…
자세히 보기Conversion Rate
Conversion rate measures the percentage of users who complete a desired action out of those who had the opportunity to…
자세히 보기CPC (Cost Per Click)
CPC, or Cost Per Click, measures the cost of each click generated by a marketing campaign. It is calculated by dividing…
자세히 보기CPM (Cost Per Mille)
CPM, or Cost Per Mille, is a metric that measures the cost of reaching 1,000 people with a marketing message. The word…
자세히 보기Creator Economy
The creator economy is the ecosystem of independent content creators who earn income by producing and distributing…
자세히 보기E
용어 2개F
용어 3개Food Influencer
A food influencer is a social media creator who primarily produces content about food, dining, cooking, and culinary…
자세히 보기Food Photography
Food photography is the art and practice of capturing visually compelling images of food and beverages. Great food…
자세히 보기Foot Traffic Attribution
Foot traffic attribution is the process of connecting marketing activities to physical store visits. It answers the…
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용어 2개I
용어 10개Impression
An impression is counted each time a piece of content is displayed on a user's screen. Say one person sees a post three…
자세히 보기Influencer Brief
An influencer brief is a document provided to creators that outlines campaign information, expectations, guidelines, and…
자세히 보기Influencer Campaign
An influencer campaign is a coordinated marketing effort that partners with social media creators to promote a brand…
자세히 보기Influencer Contract
An influencer contract, also called a creator agreement or collaboration contract, is a legal document that formalizes…
자세히 보기Influencer Marketing
Influencer marketing is a form of social media marketing. Brands collaborate with individuals who have built credibility…
자세히 보기Influencer Marketplace
An influencer marketplace is a platform that connects brands with content creators for marketing partnerships…
자세히 보기Influencer Outreach
Influencer outreach is the process of contacting and recruiting social media creators to participate in marketing…
자세히 보기Influencer Pricing
Influencer pricing refers to the rates creators charge for sponsored content and brand partnerships. Pricing varies…
자세히 보기Influencer Vetting
Influencer vetting is the process of evaluating creators before partnering with them. It verifies that their followers…
자세히 보기Instagram Reels
Instagram Reels are short-form vertical videos on Instagram. Introduced in 2020 as Instagram's response to TikTok, Reels…
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용어 2개R
용어 4개Reach vs. Impressions
Reach and impressions are related but distinct metrics that measure content visibility. Reach counts the number of…
자세히 보기Restaurant Branding
Restaurant branding is the process of creating a distinct identity for a restaurant through its visual design…
자세히 보기Restaurant Marketing
Restaurant marketing encompasses all strategies and activities designed to attract new customers and retain existing…
자세히 보기ROI Tracking
ROI tracking, or Return on Investment tracking, is the process of measuring the financial return generated by a…
자세히 보기S
용어 4개Sentiment Analysis
Sentiment analysis uses natural language processing and machine learning to determine the emotional tone of text…
자세히 보기Social Listening
Social listening is the practice of monitoring social media platforms and online channels for mentions of a brand, its…
자세히 보기Social Media ROI
Social media ROI, or return on investment, measures the value generated by social media marketing activities relative to…
자세히 보기Social Proof
Social proof is a psychological phenomenon in which people look to the actions and opinions of others to guide their own…
자세히 보기U
용어 2개크리에이터 캠페인, CreatoRain에 맡겨 보시겠어요?
용어를 익혔다면 이제 직접 해 볼 차례예요. CreatoRain 자체 팀이 30만 명 이상의 맛집 크리에이터 네트워크에서 크리에이터를 초대해요. 크리에이터별 답장, 방문 예약, 영상은 한곳에 모아 드려요.