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Brand stories

Analyses of what named restaurant chains did in public, and what a small chain can copy from each.

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유용한 순 최신순

What did Pokitomik get from text-message marketing across 14 locations?
Pokitomik’s text club grew 55% in a year, its vendor says.
6 min readMar 11, 2025

How does a six-store pizza chain win over high school teams with free dinners?
Champ Pizza gives each local high-school team one free dinner a season and asks schools to post photos.
7 min readFeb 17, 2026
How did Newk’s Eatery make catering about 11% of sales?
Newk’s Eatery grew catering to about 11% of sales and cut its lead time from 24 hours to four.
6 min readSep 22, 2026
What does Torchy’s ‘first 100 guests’ opening offer teach a new location?
Torchy’s Tacos gives the first 100 opening-day guests a token for a year of free queso at that store.
7 min readApr 21, 2026

Working with creators
How do I find the right food influencers for my restaurant?
Start with creators who already tagged you, search your city’s food hashtags and the tags on restaurants around you, then check each one’s followers are local.
8 min readMar 18, 2025

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