Influencer Marketing

Influencer marketing is a form of social media marketing. Brands collaborate with individuals who have built credibility and an engaged following on platforms such as Instagram, TikTok, and YouTube. These individuals, known as influencers or creators, promote products, services, or experiences to their audience through authentic, platform-native content. Rather than a brand speaking directly to consumers through traditional advertising, influencer marketing leverages the trust a creator has already established with their followers. When a food blogger recommends a restaurant, for instance, their audience is more likely to act on that recommendation than they would after seeing a generic advertisement.