Từ điển marketing với KOL ẩm thực
Giải thích dễ hiểu 50 thuật ngữ marketing với KOL ẩm thực, soạn cho chủ quán, bên làm marketing và agency.
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10 thuật ngữCampaign Brief
A campaign brief is an internal strategic document that outlines the goals, target audience, messaging, timeline…
Xem thêmClick-Through Rate (CTR)
Click-through rate, or CTR, measures the percentage of people who click on a link after seeing a piece of content. It is…
Xem thêmComp Meal Collaboration
A comp meal collaboration is an influencer partnership in which the creator is hosted for a complimentary meal and posts…
Xem thêmContent Approval
Content approval is the process of reviewing and approving influencer-created content before it is published on social…
Xem thêmContent Creator
A content creator is anyone who produces and publishes digital content — including videos, photos, articles, and…
Xem thêmContent Rights
Content rights refer to the legal ownership and control over creative work. In the context of influencer marketing…
Xem thêmConversion Rate
Conversion rate measures the percentage of users who complete a desired action out of those who had the opportunity to…
Xem thêmCPC (Cost Per Click)
CPC, or Cost Per Click, measures the cost of each click generated by a marketing campaign. It is calculated by dividing…
Xem thêmCPM (Cost Per Mille)
CPM, or Cost Per Mille, is a metric that measures the cost of reaching 1,000 people with a marketing message. The word…
Xem thêmCreator Economy
The creator economy is the ecosystem of independent content creators who earn income by producing and distributing…
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3 thuật ngữFood Influencer
A food influencer is a social media creator who primarily produces content about food, dining, cooking, and culinary…
Xem thêmFood Photography
Food photography is the art and practice of capturing visually compelling images of food and beverages. Great food…
Xem thêmFoot Traffic Attribution
Foot traffic attribution is the process of connecting marketing activities to physical store visits. It answers the…
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10 thuật ngữImpression
An impression is counted each time a piece of content is displayed on a user's screen. Say one person sees a post three…
Xem thêmInfluencer Brief
An influencer brief is a document provided to creators that outlines campaign information, expectations, guidelines, and…
Xem thêmInfluencer Campaign
An influencer campaign is a coordinated marketing effort that partners with social media creators to promote a brand…
Xem thêmInfluencer Contract
An influencer contract, also called a creator agreement or collaboration contract, is a legal document that formalizes…
Xem thêmInfluencer Marketing
Influencer marketing is a form of social media marketing. Brands collaborate with individuals who have built credibility…
Xem thêmInfluencer Marketplace
An influencer marketplace is a platform that connects brands with content creators for marketing partnerships…
Xem thêmInfluencer Outreach
Influencer outreach is the process of contacting and recruiting social media creators to participate in marketing…
Xem thêmInfluencer Pricing
Influencer pricing refers to the rates creators charge for sponsored content and brand partnerships. Pricing varies…
Xem thêmInfluencer Vetting
Influencer vetting is the process of evaluating creators before partnering with them. It verifies that their followers…
Xem thêmInstagram Reels
Instagram Reels are short-form vertical videos on Instagram. Introduced in 2020 as Instagram's response to TikTok, Reels…
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4 thuật ngữReach vs. Impressions
Reach and impressions are related but distinct metrics that measure content visibility. Reach counts the number of…
Xem thêmRestaurant Branding
Restaurant branding is the process of creating a distinct identity for a restaurant through its visual design…
Xem thêmRestaurant Marketing
Restaurant marketing encompasses all strategies and activities designed to attract new customers and retain existing…
Xem thêmROI Tracking
ROI tracking, or Return on Investment tracking, is the process of measuring the financial return generated by a…
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4 thuật ngữSentiment Analysis
Sentiment analysis uses natural language processing and machine learning to determine the emotional tone of text…
Xem thêmSocial Listening
Social listening is the practice of monitoring social media platforms and online channels for mentions of a brand, its…
Xem thêmSocial Media ROI
Social media ROI, or return on investment, measures the value generated by social media marketing activities relative to…
Xem thêmSocial Proof
Social proof is a psychological phenomenon in which people look to the actions and opinions of others to guide their own…
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2 thuật ngữAnh/chị muốn CreatoRain chạy chiến dịch KOL cho quán không?
Hiểu thuật ngữ rồi thì bắt tay vào làm thôi. Đội ngũ nội bộ của CreatoRain mời KOL từ mạng lưới hơn 300,000 KOL ẩm thực. Câu trả lời, lịch ghé quán và video của từng KOL đều nằm ở một chỗ.