美国网红营销术语表
50 个网红营销术语的简明释义，为出海美国的餐饮品牌和代理机构整理。
A
2 个术语B
2 个术语C
10 个术语Campaign Brief
A campaign brief is an internal strategic document that outlines the goals, target audience, messaging, timeline…
查看详情Click-Through Rate (CTR)
Click-through rate, or CTR, measures the percentage of people who click on a link after seeing a piece of content. It is…
查看详情Comp Meal Collaboration
A comp meal collaboration is an influencer partnership in which the creator is hosted for a complimentary meal and posts…
查看详情Content Approval
Content approval is the process of reviewing and approving influencer-created content before it is published on social…
查看详情Content Creator
A content creator is anyone who produces and publishes digital content — including videos, photos, articles, and…
查看详情Content Rights
Content rights refer to the legal ownership and control over creative work. In the context of influencer marketing…
查看详情Conversion Rate
Conversion rate measures the percentage of users who complete a desired action out of those who had the opportunity to…
查看详情CPC (Cost Per Click)
CPC, or Cost Per Click, measures the cost of each click generated by a marketing campaign. It is calculated by dividing…
查看详情CPM (Cost Per Mille)
CPM, or Cost Per Mille, is a metric that measures the cost of reaching 1,000 people with a marketing message. The word…
查看详情Creator Economy
The creator economy is the ecosystem of independent content creators who earn income by producing and distributing…
查看详情E
2 个术语F
3 个术语Food Influencer
A food influencer is a social media creator who primarily produces content about food, dining, cooking, and culinary…
查看详情Food Photography
Food photography is the art and practice of capturing visually compelling images of food and beverages. Great food…
查看详情Foot Traffic Attribution
Foot traffic attribution is the process of connecting marketing activities to physical store visits. It answers the…
查看详情H
2 个术语I
10 个术语Impression
An impression is counted each time a piece of content is displayed on a user's screen. Say one person sees a post three…
查看详情Influencer Brief
An influencer brief is a document provided to creators that outlines campaign information, expectations, guidelines, and…
查看详情Influencer Campaign
An influencer campaign is a coordinated marketing effort that partners with social media creators to promote a brand…
查看详情Influencer Contract
An influencer contract, also called a creator agreement or collaboration contract, is a legal document that formalizes…
查看详情Influencer Marketing
Influencer marketing is a form of social media marketing. Brands collaborate with individuals who have built credibility…
查看详情Influencer Marketplace
An influencer marketplace is a platform that connects brands with content creators for marketing partnerships…
查看详情Influencer Outreach
Influencer outreach is the process of contacting and recruiting social media creators to participate in marketing…
查看详情Influencer Pricing
Influencer pricing refers to the rates creators charge for sponsored content and brand partnerships. Pricing varies…
查看详情Influencer Vetting
Influencer vetting is the process of evaluating creators before partnering with them. It verifies that their followers…
查看详情Instagram Reels
Instagram Reels are short-form vertical videos on Instagram. Introduced in 2020 as Instagram's response to TikTok, Reels…
查看详情M
2 个术语R
4 个术语Reach vs. Impressions
Reach and impressions are related but distinct metrics that measure content visibility. Reach counts the number of…
查看详情Restaurant Branding
Restaurant branding is the process of creating a distinct identity for a restaurant through its visual design…
查看详情Restaurant Marketing
Restaurant marketing encompasses all strategies and activities designed to attract new customers and retain existing…
查看详情ROI Tracking
ROI tracking, or Return on Investment tracking, is the process of measuring the financial return generated by a…
查看详情S
4 个术语Sentiment Analysis
Sentiment analysis uses natural language processing and machine learning to determine the emotional tone of text…
查看详情Social Listening
Social listening is the practice of monitoring social media platforms and online channels for mentions of a brand, its…
查看详情Social Media ROI
Social media ROI, or return on investment, measures the value generated by social media marketing activities relative to…
查看详情Social Proof
Social proof is a psychological phenomenon in which people look to the actions and opinions of others to guide their own…
查看详情U
2 个术语想让客腾引替您运营博主营销活动吗？
术语弄懂了，接下来就是找对博主。客腾引自己的团队会从 30万+ 美食博主网络中邀约博主。每位博主的回复、探店预约和提交的视频都集中在一处，您用中文就能查看。